Differences between Click through rate (CTR) and Click through probabilities (CTP)
Given case that there is a new green button placed on the EXAMPLE.com — this button is aims to bring the user to the other page for more information about the website.
CTR — A ratio that shows how often users SEE it and end up CLICKING it, tells how well that button/keyword/ads are performing
CTP — A probability between how well users interact with the that button/keyword/ads
To extend the earlier example case:
EXAMPLE.com clause 1.1
- There are 2 users who visit the page(user A and user B)
- User A clicks NONE
- User B clicks 5 Times
- Then,
- CTR = 2.5, CTP =0.5
Explanation for CTR
There are 2 users who visiting this page and only 5 clicks occurred then
Explanation for CTP
There are 2 users who visiting the page and only 1 of them who actually interact with the certain button, then
EXAMPLE.com clause 1.2 — later, another user has joined..welcome user C
- There are 3users who visit the page(user A, B and user C)
- User A clicks NONE
- Users B, C clicks 5,10 times as following order
- Then, CTR = 5 CTP =0.66
Explanation for CTR
There are 3users who visiting this page and 15 clicks occurred — 5 from users B and 10 from users C, then
Explanation for CTP
There are 3users who visiting the page and 2 of them who actually interact with the certain button, then
See! the different between numbers according to the different purposes.
Note that CTP will expressed as a number between 1 and 0 where is CTR will expressed as a number ≥ 0
